Blog Commenting Takes A Google Hit

Blog Commenting Takes A Google Hit

On 12.17.09, In Marketing, Technology, by Jason Temple

Google has updated its position on blog commenting in this post on their official webmaster blog:
Hard Facts About Comment Spam
What is clear from the post, crystal clear, is that Google is out to spot and “at best” ignore your efforts:
“Google has an understanding of the link graph of the web, and has algorithmic ways of [...]

Google has updated its position on blog commenting in this post on their official webmaster blog:

Hard Facts About Comment Spam

What is clear from the post, crystal clear, is that Google is out to spot and “at best” ignore your efforts:

“Google has an understanding of the link graph of the web, and has algorithmic ways of discovering those alterations and tackling them. At best, a link spammer might spend hours doing spammy linkdrops which would count for little or nothing because Google is pretty good at devaluing these types of links.”

So if your current link building strategy relies heavily on finding blogs to add comments to for the purpose of getting a link, you need to re-evaluate right now.

I personally still intend to find relevant blogs, and will post relevant comments that add value to the site, and I will continue to add my site name and URL to create a backlink in that comment. What I will be stopping is visiting any old blog, either personally or using automation, to drop links through comments.

Google has spoken, again, so it is time to mix things up again and evolve your link building strategy if it involves comment spam.