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So here we are about eight months out from Cybernet Expo San Francisco and I haven’t slowed down in my pitching for sponsorships, brainstorming for speaker and panel ideas, search for promotional partners, etc. My lists grow daily and in typical fashion my head is swimming with ideas. Yes, I’m excited to get things going for our show next year! Many of the attendees will travel to San Francisco from all over the country and, in a number of cases, from outside the United States. It’s important to us that all attendees feel like that got tremendous value from Cybernet Expo, and that means we have to get started as early as possible on planning the show.

At this point I’ve been giving some thought as to how we want to market the show and who will be the “face” of Cybernet Expo. While it is always a good thing to have a beautiful and recognizable face and body of a well known model to represent your show, so to speak, it’s also nice to find someone who has as much universal appeal as possible. Last year we decided on the lovely Shay Laren, who you can see on our 2009 website at cybernetexpo.com. This year we are looking at the adorable Capri Anderson as our face of the show. We feel that she has massive appeal, and given that I’ve met her before and am friends with her webmasters, Capri is a logical choice.


While we haven’t announced the dates yet, I am feeling quite positive that we’ll have less competition with other shows. Several other similar trade shows piled in front of Cybernet Expo last year and split up the audience for everyone, and this problem was compounded by the fact that the recession had really started kicking in, adding to the problems of content piracy. But that perfect storm just made us work harder and smarter, which in turn brought our attendance UP from the previous year. And, we plan to go up again in 2010.

I’m just rambling now but next up I’ll be discussing the next steps which will most likely involve getting our media trades in place.

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