How is advertising like fishing? Jay looks at the similarities between the two activities, and argues that when you plan out your advertising campaigns it helps to cast a large net.

Branding is important — no news there. But how do you measure the results of your online branding campaigns? Now there’s a question. Although it’s often tricky to measure the effectiveness of branding, there are a few stats in your analytics data that should not be ignored when trying to determine if your brand is making headway with online consumers.

Google has updated its position on blog commenting in this post on their official webmaster blog:
Hard Facts About Comment Spam
What is clear from the post, crystal clear, is that Google is out to spot and “at best” ignore your efforts:
“Google has an understanding of the link graph of the web, and has algorithmic ways of [...]

It may seem obvious that annoying your website’s visitors is a bad idea; nonetheless, countless websites engage in annoying marketing campaigns that appear incredibly short-sighted. Here are some thoughts from an experienced ad broker about why its important to stay in the mindset of a surfer when you design and build websites for a living.

In this ongoing series of thoughts on what goes into marketing a trade show for a specialized audience, LAJ from Cybernet Expo talks about what’s on his mind as he plans for the 2010 summer event in San Francisco. Also included is a sneak peak at the model who has been chosen to be the “face” of the show in 2010, the absolutely beautiful Capri Anderson.

LAJ is Director of Operations for Cybernet Expo, a trade show for independent Internet marketers and developers. In this first of many updates he shares some of the tasks that go into producing an event like Cybernet Expo in San Francisco.

Usually when I meet someone new and they ask me what I do, I say I am an Internet Entrepreneur. I do not say I am a Webmaster. So why do I say I am an Internet Entrepreneur?

Social media and social networking can be used to bring traffic and potential consumers to your site – but only if done properly.

If you aren’t using the Groups application on Facebook to network with other professionals, you might consider starting your own group and building up your list of B2B contacts.