How is advertising like fishing? Jay looks at the similarities between the two activities, and argues that when you plan out your advertising campaigns it helps to cast a large net.

It may seem obvious that annoying your website’s visitors is a bad idea; nonetheless, countless websites engage in annoying marketing campaigns that appear incredibly short-sighted. Here are some thoughts from an experienced ad broker about why its important to stay in the mindset of a surfer when you design and build websites for a living.