Branding is important — no news there. But how do you measure the results of your online branding campaigns? Now there’s a question. Although it’s often tricky to measure the effectiveness of branding, there are a few stats in your analytics data that should not be ignored when trying to determine if your brand is making headway with online consumers.

Many people believe that Microsoft has a long history of passing on innovation in favor of leveraging its position of power to take away market share from those who do innovate. The rise of the Internet has changed the playing field, but has Microsoft turned a page with Windows 7, or is it still using that same old playbook that gave it two decades of pure dominance?

Setting up a private company wiki is a great way to store important information about your company, and a convenient place to document company procedures and define job roles for your employees. Best of all, setting up a wiki is free, and you can have complete control over what information is stored and who sees it.

If you aren’t using the Groups application on Facebook to network with other professionals, you might consider starting your own group and building up your list of B2B contacts.

Mozilla blocks two Microsoft authored add-ons from the Firefox browser after security flaws discovered in software.

The Internet Advertising Bureau has come out against an FTC proposal for new rules that would force bloggers to disclose advertisers and other affiliations.

Skepticism about Windows 7 is more than justified considering Microsoft’s spotty record with operating systems.

Senator from Texas votes against amendments that would deny federal funds to companies who pressure employees to wave their court rights when sexually assaulted at work.