How is advertising like fishing? Jay looks at the similarities between the two activities, and argues that when you plan out your advertising campaigns it helps to cast a large net.

Branding is important — no news there. But how do you measure the results of your online branding campaigns? Now there’s a question. Although it’s often tricky to measure the effectiveness of branding, there are a few stats in your analytics data that should not be ignored when trying to determine if your brand is making headway with online consumers.