How is advertising like fishing? Jay looks at the similarities between the two activities, and argues that when you plan out your advertising campaigns it helps to cast a large net.
On 03.09.10, In Marketing, by Connor Young
Branding is important — no news there. But how do you measure the results of your online branding campaigns? Now there’s a question. Although it’s often tricky to measure the effectiveness of branding, there are a few stats in your analytics data that should not be ignored when trying to determine if your brand is making headway with online consumers.
On 01.14.10, In Technology, by Carlos.Sanchez
Did you know that your website can get blacklisted as a security threat without you knowing? In this entry, Carlos Sanchez talks about this threat to your online business and what actions you can take as a webmaster to discover if you are blacklisted and to correct the problem.
Google has updated its position on blog commenting in this post on their official webmaster blog:
Hard Facts About Comment Spam
What is clear from the post, crystal clear, is that Google is out to spot and “at best” ignore your efforts:
“Google has an understanding of the link graph of the web, and has algorithmic ways of [...]
Whilst there has been an explosion of various forms of e-billing in recent years, most of these are powered by plastic and cash still remains the preferred form of money in the eyes of most people: it’s tangible, government backed, and guaranteed to be accepted with a smile at most points of sale throughout the [...]
It may seem obvious that annoying your website’s visitors is a bad idea; nonetheless, countless websites engage in annoying marketing campaigns that appear incredibly short-sighted. Here are some thoughts from an experienced ad broker about why its important to stay in the mindset of a surfer when you design and build websites for a living.
On 11.16.09, In Technology, by Carlos.Sanchez
In his first entry for WebcraftDaily.com, security expert Carlos Sanchez makes the case for prevention by looking at two malware lessons from the past. Simple backup procedures can keep your files from being held for ransom.
On 11.16.09, In Technology, by Jason Temple
Google’s new Caffeine technology is close to being released, and the impact will be felt in your website’s page rankings. If you haven’t already done so, now’s the time to do some research to get a sense for how these changes to Google’s engine might affect you and your business.
On 11.12.09, In Technology, by Connor Young
Many people believe that Microsoft has a long history of passing on innovation in favor of leveraging its position of power to take away market share from those who do innovate. The rise of the Internet has changed the playing field, but has Microsoft turned a page with Windows 7, or is it still using that same old playbook that gave it two decades of pure dominance?
In this ongoing series of thoughts on what goes into marketing a trade show for a specialized audience, LAJ from Cybernet Expo talks about what’s on his mind as he plans for the 2010 summer event in San Francisco. Also included is a sneak peak at the model who has been chosen to be the “face” of the show in 2010, the absolutely beautiful Capri Anderson.
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